Are SEO Blogs Still Relevant for Health & Wellness Brands in 2025?
SEO blogs are dead… or so you may have read on platforms like LinkedIn. With TikTok trends exploding daily and Instagram pushing short-form content, it’s easy to assume blogs no longer matter. But here’s the truth: yes, SEO blogs are still relevant for health and wellness brands in 2025!
Now more than ever your audience is looking for answers and brands they can trust before making a purchase, and your blog is one of the best tools to build that trust. How? Because everyday your customers are searching for answers to questions like, “what are the best supplements for energy?” or, “how to start working out again postpartum?”
And if your brand isn’t showing up with credible, trustworthy content, then your consumer find those answers (and trust) somewhere else.
So, yeah… SEO blogs are still valuable for health and wellness brands in 2025. Need help setting up a resourceful blog? In this article, we’ll break down how to create a successful SEO blog in 2025 that fits the changed blogging landscape, and how you can use blogs to drive both visibility and conversions.
SEO Blogging in 2025 — What’s Changed?
Like most things, AI has taken over SEO blogs to change them from keyword-stuffed articles to optimized pieces based on user-experience. What does this mean? It means that instead of the emphasis being on the keywords you choose, blogs are created to focus on the actual purpose of the article.
For example, say you’re a supplement brand trying to land the #1 spot in Google for the keywords “best protein powder.” Instead of using those keywords to showcase your product as the best protein powder, your focus should be on comparing the best protein powders on the market. Why? Because that’s the intent of the search from the consumer.
This leads into the second way SEO blogs have changed in 2025: by focusing on the quality of your blogs instead of the quantity. Gone are the days pushing one new article out every day just to meet a quote. Now, brands are using blogs to write longer, thorough articles that demonstrate the brand’s expertise on the subject while completely answering the question behind the search, giving the reader a more positive experience.
The E-E-A-T Method for SEO Blogs
Even though SEO blogging is not dead in 2025, you may be thinking, “Yeah, but social media is more important for my marketing budget.” Not exactly.
While yes, 82% of consumers use video marketing to make purchase decisions, think about it: before someone invests in a new supplement, chooses a local yoga studio, or signs up for a coaching program, they’re likely searching for background information. And where are they going to find it? In your SEO blog.
Blogs provide the detailed, trustworthy insights that a 30-second social media clip simply can’t deliver, and the best way to use your SEO blog to be easily discovered is with the E-E-A-T (experience, expertise, authoritativeness, trustworthiness) method.
E-E-A-T is huge for health and wellness brands. In fact, Google rewards websites that use this method when ranking health-related content. If your blog consistently publishes credible, optimized content, your brand is more likely to earn those top spots, which means more trust, credibility, and discovery for your brand.
More Reasons Why SEO Blogs Are Still Essential for Health & Wellness Brands in 2025
1. They Build Long-Term Organic Traffic
With the right strategy, SEO blogs can bring traffic for months… or even years. If your blogs are designed with evergreen content, are high-quality and answers your audience’s question thoroughly, include the right keywords, and gains backlinks from authoritative sites in your industry, then your content can rank and bring in traffic long after you publish.
2. They Position Your Brands as a Trusted Expert
Consumers buy trust before they buy your product. In fact, 59% of consumers buy from brands they trust. And in an industry where there’s tons of conflicting advice floating around, your blog is the place to showcase your authority and demonstrate your expertise with research-backed, accessible content.
3. They Work With Your Other Marketing Tactics
Your blogs aren’t their own thing; they can easily be integrated into your email marketing, social media posts, and even YouTube videos. A single post can be repurposed into a week of social content, an email newsletter, or even a lead magnet which makes SEO blogging a cost-effective way to keep your marketing pipeline full.
4. They Increase Conversions
Struggling to attract leads, build an email list, or make more sales? An SEO blog might be the tool you need to see conversions. Blogs are where you answer the exact questions holding potential clients back. For instance, a piece on “Should I choose Pilates or yoga for back pain?” can guide readers toward signing up for your studio’s class package, or a piece on “Best running shoes” might sell-out your new product launch.
5. They Help Small Brands Compete with Big Names
Saying the health, wellness, and fitness industry is crowded is the understatement of the year. And if you’re a small brand or company, it may feel impossible competing with the bigger ones. But, you don’t need a massive ad budget to rank for niche topics and make a name for yourself. Consistent, well-optimized blogs can help smaller wellness brands outrank bigger competitors for targeted keywords as long as the blogs are high-quality and prioritize user intent.
Best Practices for SEO Blogging in 2025 for Health & Wellness Brands
Ready to start a blog for your health and wellness brand? Follow these tips to make your SEO strategy successful:
Keep your audience in mind to write each blog with value.
Cite studies and expertise when relevant in your articles to build authority and trust.
Consider the search intent of your article before writing (are your readers wanting to learn, compare, or buy?).
Sprinkle in graphics to make content visually engaging.
Aim for 1,200 words or longer.
Write with your brand voice and personality.
Structure your pieces with headings and bullet points to make content scannable and easy to read.
Choose evergreen topics that can easily be updated to stay relevant.
Finish every piece with a strong CTA to guide readers toward the next step (newsletter signup, booking, or product page).
The Bottom Line
SEO blogging never died, it just evolved! SEO blogs are still an excellent way for health and wellness brands to show up in Google results and build trust with their audience to see results.
Social media trends are going to come and go, but blogs give your brand long-term visibility and authority that short-form content simply can’t replicate. When done right, a single blog can attract traffic for years, answer the exact questions your audience is searching for, and guide readers into becoming loyal, repeat customers.
Need help running your blog? If your health or wellness brand is ready to start using SEO blogs strategically and not just as filler content, now is the time to invest! I help health, wellness, and fitness brands create SEO blogs that rank, resonate, and convert. Let’s get started on your strategy!